You already wear many hats, and graphic design might seem like one too many. However, good design is important in how your church communicates with your members and community.

Here's a crash course guide on how to create visually appealing media that reflects the heart of your local church, engages your audience, and communicates your message effectively.

The Easy Guide to Creating Great Church Graphic Design

When it comes to church media, there are 6 key areas you will be spending the bulk of your time to have consistent church communication.

1. Sermon & Announcement Slides

Keep Text Short: Sermon slides are meant to support your message, not deliver it. For announcements to your congregations, use short, impactful phrases that highlight important information to help you connect with them.

Use Visuals Sparingly: Add relevant images or icons, but don’t go overboard. The focus should be on the message, not the visuals.

Branding Isn't Important Here: Your sermon slides don't have to include your church's brand colors and fonts. Use colors, images, and fonts that fit the message and leave the branding for stuff the wider public will see.

Note: If it's a sermon series, try to develop a consistent color scheme for your slides and sermon graphics.

2. Church Bulletins

Less is More: You don't need to cram every single monthly event, announcement, birthday, Wednesday night dinner, Sunday school class, or Bible study group in the bulletin. The more you add to the bulletin, the less anything stands out. The bulletin should advance the message and get people plugged into the church.

Organize Information Clearly: Use clear headings and sections to break up the content. Canva has some great templates for this.

Don't Get Crazy with the Fonts: I have seen bulletins with 9 different font types. It felt like someone threw a dart at a list of fonts as they created it. Yikes!

You don't need more than three fonts to convey the info in the bulletin. It's usually best to stick with your brand fonts.

Note: You don't need to recreate the wheel and create a custom bulletin. Take advantage of free pre-made templates and media graphics from resources like Canva.

3. Social Media Images

Keep it Bold and Engaging: You have to catch people’s attention quickly. Use bright colors, bold text, and eye-catching images to highlight upcoming events, share scripture, or invite people to visit.

No Stock Photos: If you share pictures of people, only use pictures taken of people at your church. Stock photos look nice, but create a false impression of what someone can expect to experience at your church.

Know the Trends: Social media platforms are constantly changing. If a platform launches a new feature, find ways to share media from your church through that feature. That platform will be more likely to promote that content over other stuff you post.

4. Flyers and Posters

Highlight Key Information: Make sure the most important information—like event name, date, and location—stands out. Use large, bold fonts so people can quickly identify the details.

Balance Text and Images: Flyers and posters need to be informative but not overwhelming. A good balance of text and visuals will keep your design engaging while delivering your message effectively.

Some Branding Required: Not every flyer must be in your church's color pallet. However, some elements of your church branding need to be on every flyer or poster. Include your church's logo at minimum.

5. Signs and Banners

Think Big: Use large fonts and simple designs that can be easily seen from a distance. Use bright, bold colors to draw attention. Put your brand pallet to use here.

Test for Visibility: Before finalizing your design, step back from your screen to see if the text and images are easy to read from far away.

Short and Simple: Most people will see your signs and banners as they drive by, meaning they have mere seconds to read them. Keep the wording VERY short and simple to make it easier for passersby to absorb the message.

6. Church Site

Rely on the Brand Package: This is where your church's branding needs to shine the brightest. Dictate every page of your site with your brand colors.

Less is More: Like the church bulletin, the more you add, the less impact it creates. Don't make your church website too busy with graphics, text, or images.

Content > Graphics: As important as graphic design is for a church website, what matters is the content. Great graphic design won't make up for a lack of compelling information. It's best to stick with a website builder that makes building a visually appealing website easy so you can focus on adding content.

Why Good Design Matters for Church Media

Design is more than aesthetics; it's a tool for connection.

Good design matters for churches because it visually communicates your mission and vision, creating a welcoming and memorable experience. Well-crafted design can attract new visitors, encourage engagement, and help your members identify with your church.

When done right, it clarifies the message of your ministry and helps your church stand out!

Final Tips for Church Creatives

• Keep It Simple - Avoid clutter. Less is more when it comes to design. Also, use white space. Don’t feel the need to fill every inch of space with content. White space makes your message stand out.
• Use Readable Fonts - Choose simple fonts that are easy to read from a distance, especially for sermon slides or signage.
• Stick to Your Church's Brand Colors - If your church has a set of brand colors, use them consistently in all your designs. This helps reinforce your church’s identity and makes your media instantly recognizable. Canva makes this easy with their Brand Kit feature.

Church Graphic Design is Easier Than You Think!

Graphic design doesn’t have to be complicated or overwhelming. With a few basic principles and an easy-to-use tool like Canva, any church leader can create beautiful, effective media.

Whether you’re making sermon slides, church bulletins, or social media posts, a little effort in design can enhance your church’s communication and worship experience!

Matt Church Engagement